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In Colombia, VIA 40 EXPRESS stands out by launching a chatbot for its users
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04 February 2021
To optimise the experience of its users and generate real-time interaction, VÍA 40 EXPRESS, a subsidiary of VINCI Highways (VINCI Concessions), has set up a chatbot on its website, becoming one of the first motorway concessions to adopt this tool in Colombia.
By having the capacity to guide an unlimited number of users in real time (road conditions, emergency hotlines, forthcoming works, etc.), the chatbot brings greater simplicity and fluidity to motorists. This chatbot is designed to evolve in line with customers’ concerns, and is in line with VINCI Concessions’ desire to constantly innovate in order to provide a better experience for its customers.
